ABOUT OUR COMPANY
CavallaroMedia
Attention service business owners 📣📣
You're reading this for one of two reasons:
1. You're looking to scale or expand your business.
2. Your business is a sinking ship & you need urgent advice.
Either way, we consult you on which strategies and avenues are best suited to the business goals you want to achieve.
We don't ask you which services YOU would like from us. We ask you the right questions to get to know about your business' current situation and your desired direction, so we can tell you exactly which strategies and avenues will be best suited to achieving your business goals within your desired timeframe.
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OUR SERVICES
We Know the Best Strategy For Your Unique Business
YOUR INDUSTRY
We know your industry well, so we understand what works & what is currently trending.
CONSULTATION
We have an initial consultation with you to determine exactly what you want.
ONLINE MARKETING
We are well-versed in other areas of online marketing & we incorporate these into your overall strategy.
AUDIENCE
With 5.6B daily Google searches & 2.1B daily Facebook users, we know where your audience is.
ADVERTISING
Meta Ads vs Google Ads
While GAds is exceptional at reaching users with high purchase intent, your business will undoubtedly benefit from advertising on more than one channel; also known as multichannel marketing.
Advertising simultaneously on both platforms can create a funnel, capturing users at different stages of their journey. Customers will rarely reach out to you the first time they come across your business online.
Service businesses can leverage Fb advertising to reach a very broad audience, including those who aren’t actively searching for services, but might be interested based on their online behavior and interests.
Fb is a perfect platform to build brand awareness & create engagement through content and interaction, which is necessary for building trust & credibility with potential customers.
Another factor is that Fb enables targeted lead generation, allowing you to capture a prospect’s details using a build in instant form. This means you can start building your customer base before you even have a website.
While GAds might be better for immediate conversions when someone is actively looking for a service, Fb Ads will often be a more cost-effective way to create brand awareness & lead generation.